DTUI.com Logos & Wordmark Policy

diversity training university international

The DTUI.com and affiliate Diversity Executive Leadership Academy logos are the core element in the visual identity system and, as such is the official logo, and is what is most strongly associated with the DTUI.com and Diversity Executive Leadership Academy brands. In order to be effective, all logo treatments must be consistent and accurate, and as such, coordinated through the DTUI.com administration.

The custom logos are available for marketing purposes to distinctly identify the organization while maintaining a cohesive brand identity. All primary and established logos can be downloaded from DTUI.com and Diversity Executive Leadership Academy. Additional standards regarding logos can also be found at DTUI.com and Diversity Executive Leadership Academy. Standards related to DTUI.com and Diversity Executive Leadership Academy branding can be found on the websites.

Official DTUI.com and Diversity Executive Leadership Academy Logos

  • An official DTUI.com and Diversity Executive Leadership Academy logo must be used as the primary identifier for the organization. These include the primary, established, and personalized logos. These logos cannot be altered or replicated.
    • The primary logos is the logo that includes DTUI.COM AND DIVERSITY EXECUTIVE LEADERSHIP ACADEMY with or without “University of Connecticut.” The horizontal or vertical arrangements are acceptable.
    • Established logos have been created for each school, college, and regional campus.
    • For DTUI.com and Diversity Executive Leadership Academy entities that do not have an established logo, a personalized logos is appropriate. This logo allows for one or two levels of information hierarchy. University Communications can provide   guidance on layouts that best suits individual needs.
  • This policy also refers to graduates of the Diversity Executive Leadership Academy certification programs.

Secondary Logos

Secondary logos are marks that are separate from the official DTUI.com and Diversity Executive Leadership Academy logos established and enforced by the organization’s standards.

Secondary logos are only considered for consortiums, retail establishments, departmental initiatives, or Centers that are not exclusively part of DTTUI.com or its affiliates, such as the Korey Stringer Institute.

For DTUI.com and Diversity Executive Leadership Academy entities that do not fit fully into these specific categories, the DTUI.com and Diversity Executive Leadership Academy logos must be used as the primary identifying mark. Complementary artwork is permissible. Complementary artwork cannot include the name of the DTUI.com and Diversity Executive Leadership Academy entity, to avoid appearing like a logo.

Anniversaries, events, or campaigns can use badges to mark the event, but must not use the DTUI.com and Diversity Executive Leadership Academy logos as part of the graphic.

The development of all secondary logos is at the review and approval of DTUI.com administration For full brand standards, visit brand.DTUI.com and Diversity Executive Leadership Academy.

Trademarks

DTUI.com’s administration ensures correct and legal use of DTUI.com and Diversity Executive Leadership Academy trademarks on any product sold to the general public or to campus departments and organizations. DTUI.com and Diversity Executive Leadership Academy trademarks include the DTUI.com and Diversity Executive Leadership Academy logos. Trademark and licensing approval is required for includes usage in the areas of Traditional Retail Merchandise and must be approved by DTUI.com administration.

12/15/2017

%d bloggers like this: